The expertise was there. The product came next.
The founder had spent years pricing used vehicles for a dealership operation. The challenge was to turn that judgment into steps any appraiser could follow, without exposing the method behind the price.
Sorenn worked on both sides of that challenge: the product customers would use and the tools Vintel would need to manage it.
A clear path from vehicle details to an appraisal.
An appraiser starts with the vehicle’s make, model, VIN, and condition, and can expand to a guided 42-point inspection with photos. Vintel then checks pricing guides and listings and presents a purchase offer, a negotiation range, and a plain-language rationale, exportable as a PDF.
