Sorenn is a software and applied AI consulting firm serving established organizations across North America. Founded by Mauricio Paz, the firm brings a business perspective to the decisions behind the software.
Mauricio Paz is a senior software professional and the founder of Sorenn. He spent several years building software at two agencies and contributed to projects for Starbucks, Coca-Cola, GAF, Dataiku, and other organizations.
With a background in business administration, more than eight years building digital products, and businesses of his own to run, he knows firsthand what a growing company faces. He has seen how well-designed software and AI can help solve it.
You know your business from the inside. We bring an outside perspective, understanding how it works, questioning what has become routine, and finding where complexity slows you down.
Our first job is to understand how your business works. Then we build the tool that takes that complexity out of the work, without adding friction to the operation. We don’t recommend software out of habit or for a commission.
Many AI products cost a lot and solve only part of the problem; few owners have time to evaluate them. We help you decide what to change, then build it.
